Commitment to Protecting Your Privacy

What Information Do We Collect?

Information Provided By You

We collect information you provide when you apply or sign up for our Services, go through our identity or account verification process, authenticate into your account, communicate with us for support, or otherwise use our Services. When you are applying or signing up for our Services, the information we collect can include:

• Identification Information. Your name; email address; mailing address; phone number; photograph; birthdate; passport, driver’s license, Social Security, Taxpayer Identification, or other government-issued identification when you apply or sign up for an account or other Services, signature, and authentication credentials (for example, information you use to login to your account), including IP address.
• Financial Information. Information such as bank account, payment card numbers, credit reports, and other publicly available information.
• Transaction Information. When you use our Services to make, accept, request, or record payments, we collect information about when and where the transactions occur, the names of the transacting parties, a description of the transactions, the payment or transfer amounts, billing and shipping information, and the devices and payment methods used to complete the transactions.
• Other Information You Provide. Information that you voluntarily provide to us, which can include survey responses; participation in contests, promotions, or other prospective seller marketing forms or devices; suggestions for improvements; referrals; or any other actions performed on the Services.

You may be asked to provide some of this information anytime you are in contact with Deep Blue Cable. Deep Blue Cable may share this Personal Information with its Affiliates and may use it consistent with this Privacy Policy. To provide quality service and support, Deep Blue Cable may require you to verify certain Personal Information associated with your account, and use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes. We may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the Personal Information that we have requested, but, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

Information We Automatically Collect About You From Your Use of Our Services

We also automatically collect information about you from your use of our Services. The information that we can collect includes:

• Device Information. Information about your device, including your hardware model, operating system and version, device name, unique device identifier, mobile network information, and information about the device’s interaction with our Services.
• Use Information. Information about how you use our Services, including your access time, “log-in” and “log-out” information, browser type and language, country and language setting on your device, Internet Protocol (“IP”) address, the domain name of your Internet service provider, other attributes about your browser, mobile device and operating system, any specific page you visit on our platform, content you view, features you use, the date and time of your visit to or use of the Services, your search terms, the website you visited before you visited or used the Services, data about how you interact with our Services, and other clickstream data.
• Business Information. Information about products and services you sell (including inventory, pricing and other data) and other information you provide about you or your business (including appointment, staffing availability, employee, payroll and contact data). This also includes the features of your unique point-of-sale system configuration.
• Employee Information. Information provided to a Merchant using our Services.
• Customer Information. Information you collect from your customers, such as email address, phone number, and payment card information.

Information We Can Collect From Other Sources

How Will We Use Your Information

The following sections describe different ways we may use your information. We may use information about you for a number of purposes, including:

Providing, Improving, and Developing our Services

• Processing or recording payment transactions;
• Displaying your historical transaction or other historical data;
• Providing, maintaining and improving our Services;
• Developing new products and services;
• Delivering the information and support you request or that you may require, including technical notices, security alerts, and support and administrative messages, which may be used to resolve disputes, collect fees, or provide assistance for problems with our Services or your account;
• Personalizing and facilitating your use of our Services;
• Measuring, tracking, and analyzing trends and usage in connection with your use or the performance of our Services.

Communicating with You About our Services

• Sending you information that we think you may find useful or that you have requested from us about our Services;
• Conducting surveys and collecting feedback about our Services;

Protecting our Services and Maintaining a Trusted Environment

• Investigating, detecting, preventing, or reporting fraud, misrepresentations, security breaches or incidents, other potentially prohibited or illegal activities, or to otherwise help protect your account, including to dispute chargebacks on your behalf;
• Protecting our, our customers’, or your customers’ rights or property, or the security or integrity of our Services;
• Enforcing our Terms of Service or other applicable agreements or policies;
• Verifying your identity or determining your creditworthiness;
• Complying with any applicable laws or regulations, or in response to lawful requests for information from the government or through legal process;
• Fulfilling any other purpose disclosed to you in connection with our Services;
• Contacting you to resolve disputes, collect fees, and provide assistance with our Services.

Advertising and Marketing

• Marketing of our Service;
• Communicating with you about opportunities, products, services, contests, promotions, discounts, incentives, surveys, and rewards offered by us and select partners.

How Do We Share Your Information?

We may share information about you as follows:

With Other Users of our Services with Whom You Interact

• With other users of our Services with whom you interact through your own use of our Services when such sharing is expressly indicated in product documentation as an element of the Services (e.g., when using universal tokens).

Among our Affiliates

• Information supplied to any one affiliate of Deep Blue Cable may be shared with and used by any other affiliate of Deep Blue Cable for any purpose permitted by this Policy, unless otherwise expressly and in writing agreed in a particular instance.

With Third Parties

• With third parties to provide, maintain, and improve our Services, including service providers who access information about you to perform services on our behalf (e.g., fraud prevention, identity verification, and fee collection services), as well as financial institutions, payment networks, payment card associations, credit bureaus, partners providing services on our behalf, and other entities in connection with the Services;
• third parties that run advertising campaigns, contests, special offers, or other events or activities on our behalf or in connection with our Services.

Service Providers

• Deep Blue Cable shares Personal Information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering Services to you, managing and enhancing customer data, providing customer service, assessing your interest in our Services, and conducting customer research or satisfaction surveys.

Business Transfers and Corporate Changes

• To a subsequent owner, co-owner, or operator of one or more of the Services; or
• In connection with (including, without limitation, during the negotiation or due diligence process of) a corporate merger, consolidation, or restructuring; the sale of substantially all of our stock or assets; financing, acquisition, divestiture, or dissolution of all or a portion of our business; or other corporate change.

Safety and Compliance with Law

• If we believe that disclosure is reasonably necessary (i) to comply with any applicable law, regulation, legal process, or governmental request; (ii) to enforce or comply with our Terms of Service or other applicable agreements or policies; (iii) to protect our or our customers’ rights or property, or the security or integrity of our Services; or (iv) to protect us, users of our Services or the public from harm, fraud, or potentially prohibited or illegal activities.

With Your Consent

• With your consent. For example:
• At your direction or as described at the time you agree to share;
• When you authorize a third party application or website to access your information.

Aggregated and De-Identified Information

• We also may share (within our group of companies or with third parties) aggregated and de-identified information that does not specifically identify you or any individual person.